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When the market shifts, strategy matters more than ever. šÆ
In this Revive & Reveal episode, Brian Daly reflects on the commission panic and why it didn’t pan out. Buyer agent commissions are holding strong, and in today’s buyer-driven market, working with buyers gives agents more control than many realize. š¼š
Now’s the time to create content that demystifies the market. Clients follow agents who bring clarity, not confusion.
šļø Podcast: Revive & Reveal
š” Host: @briancdaly, Founder and CEO of @werevive_
#ReviveAndReveal #RealTalkMedia #BrianDaly #WeRevive #RealEstateMarket #BuyersAreInControl #CommissionTalk #RealtorVoice #EducateThroughContent #AgentPerspective
With Discover La Jolla, Jim McInerney strengthens his real estate brand by lifting up local voices and highlighting impact-driven leaders. š§š”
In this episode, he speaks with Jeny Dawson of Zen Soul Balance, whose work blends sound healing and therapeutic stretching with deep outreach to underserved communities. Their Cathedral of Light series brings peace and healing to those who need it most. āØš§āļø
Great content doesn’t just reach people, it resonates. Spotlight the voices that align with your values.
š§ Show: @discover.lajolla
šļø Host: @jimmcinerney_realestate
š¤ Guest: Jeny Dawson of @zensoulbalance
#DiscoverLaJolla #ZenSoulBalance #RealTalkMedia #CommunityHealing #SoundBathEvents #RealtorContent #GiveBackThroughContent #WellnessWithPurpose #LaJollaStories #AuthenticBranding
“We just sold our house! Oh, I forgot you were an agent... I would have called you” š
If you’ve heard that before, it’s not because you’re not good at what you do, it’s because you weren’t top of mind.
Want to be the first agent they think of?
šÆ Mix personal content (they’ll like you) with real estate content (they’ll trust you).
The agents who stay visible are the ones who get the call, not because they’re the best, but because they’re remembered.
#RealTalkMedia #RealtorMarketing #TopOfMindBranding #RealtorVisibility #ConsistentContent #ClientAttraction #RealEstateTips #ModernRealtor #RealtorStrategy #RelationshipMarketing
š§ The best real estate content doesn’t start with a house; it starts with the heart of the community.
Valli Lopez shows off Eastbound Bar and Grill, a local favorite in Lakeside. Whether you're a longtime resident or just discovering East County, Eastbound makes everyone feel like family.
š„ Content like this builds more than brand awareness, it builds trust. Show your audience you love the community you serve.
#RealTalkMedia #ValliLopez #EastCountyLiving #LakesideCA #EastboundBarAndGrill #RealtorBranding #CommunityContent #SupportLocalBusiness #RealtorMarketing
Ever wonder why your mortgage got “transferred”? š¤
In Episode 46 of the Cashflow Podcast, guest Desi Arnaz, Fund Manager at Everly Mae Capital Group, joins host Jayson Yoss to reveal how loans are bought and sold like stocks, thanks to a system Congress put in place nearly 100 years ago.
What lenders call a “transfer” is really a sale, and fund managers are the buyers.
š” To understand wealth in real estate, you need to understand who really owns the debt and why that matters.
š§ Podcast: @cashflow.podcast
šļø Host: @jaysunsd2000
š„ Guest: @meet.desi.arnaz, Fund Manager at @everlymaecapital
#CashflowPodcast #RealTalkMedia #RealEstateInvesting #SecondaryMarket #MortgageBackedSecurities #EverlyMaeCapital #FannieMae #WealthStrategy #MortgageMarket #LoanServicing #PassiveIncome
š Jan Ryan doesn’t just sell homes, she champions conversations that matter. Through Discover Ramona, she brings the issues that affect local families and neighborhoods into the spotlight.
In this episode, Jan and co-host Valli Lopez sit down with Andrew Hayes, Taxpayer Advocate and Lakeside School Board Member, to talk about the real-world impact of declining school enrollment. With more families leaving California due to affordability, local schools are feeling the strain. š«
š It’s not just about homes. It’s about building a sustainable future for Ramona’s next generation.
š§ Podcast: @discover.ramona
šļø Hosts: @janryan9780 & @vallihomes
⨠Guest: @andrewhayesca
#DiscoverRamona #RealTalkMedia #SchoolFunding #RamonaLeadership #HousingCrisis #EastCountySchools #CommunityFirst #DevelopmentMatters #RamonaRealEstate
š” Success isn’t built in easy seasons, it’s forged through adversity.
Brian Daly shares a hard truth on Revive & Reveal: those who succeed long-term in real estate are the ones who get hit early, learn fast, and stay the course. When you’re looking for “easy,” you end up on the hamster wheel of starting over. š
Content that reflects your grit is more valuable than polished perfection. Document your growth because your future clients want to see the real you.
šļø Podcast: Revive & Reveal
š” Host: @briancdaly, Founder and CEO of @werevive_
#ReviveAndReveal #RealTalkMedia #WeRevive #ResilientRealtors #GrowthMindset #RealtorGrit #RealEstateJourney #AuthenticContent #LearnAndLead
š
Most people move once a decade, so how do you stay top of mind in between?
Most people aren’t thinking about buying or selling, until suddenly they are. And when that moment comes, they’ll remember the agent who’s been consistently showing up in their feed with content that feels relevant and local.
š” When your content reflects the community, people start seeing you as part of it. And when they need a Realtor, choosing you feels natural.
Start with connection. The business follows.
#RealTalkMedia #RealtorMarketingTips #CommunityContentMatters #TopOfMindMarketing #LocalRealtor #LaJollaCommunity #RealEstateStrategy #RelationshipDriven #RealtorBranding #GrowYourInfluence
Melissa Huk just dropped a fact most buyers don’t know: you can purchase a home in a 55+ community even if you’re not 55, as long as someone living there is. On San Diego Market Movers, she explains how these communities can be a fit for more buyers than you think.
š” The best listing strategy is rooted in education. When you simplify rules that seem complicated, you help more people take action, and position yourself as a trusted guide in the process.
š„ Show: San Diego Market Movers
šļø Host: @vallihomes
⨠Guest: @ms.oceansiderealestate
#RealTalkMedia #SanDiegoMarketMovers #55PlusHousing #RealEstateEducation #MelissaHuk #AgeRestrictedCommunities #RealEstateTips #BuyerClarity #ListingStrategy #SeniorLivingInsights
Jim McInerney’s Discover La Jolla podcast lets him spotlight the people making a difference, from local visionaries to organizations inspiring the next generation. šļøš
In episode 54, Jim speaks with Mary Munk of the Walter Munk Foundation, whose programs take students from the top of Mount Soledad to the shore, many seeing the ocean for the very first time. The goal: connect kids with nature so they grow up caring for it. š
If your content helps people see what they’ve never seen before, you’re building a brand that matters.
š§ Show: @discover.lajolla
šļø Host: @jimmcinerney_realestate
š¤ Guest: @marycoakleymunk, President & Co-Founder of @waltermunkfoundation
#DiscoverLaJolla #WalterMunkFoundation #RealTalkMedia #OceanAccess #YouthPrograms #ContentWithPurpose #RealtorMarketing #NatureEducation #LaJollaCommunity #CreateImpact
Not everyone is built for high-stakes real estate. š¼
In Episode 45 of the Cashflow Podcast, Jim McInerney sits down with Jayson Yoss to unpack what most people don’t see: long timelines, anxious clients, and the rare ability to stay steady through it all. From managing multi-million-dollar timelines to tailoring teams around client personalities, Jim’s approach is as strategic as it is personal.
š” To thrive at the top, you need more than skill. You need stamina, strategy, and emotional intelligence.
š§ Podcast: @cashflow.podcast
šļø Host: @jaysunsd2000
š„ Guest: @jimmcinerney_realestate
#CashflowPodcast #RealTalkMedia #LuxuryRealEstateDeals #HighStakesRealEstate #ClientCentric #LongDealsBigPayoffs #EliteRealtorStrategy #TeamExecution #RiskManagement #EmotionalIntelligence
If you’re not top of mind, you’re not the one they’ll call.
Realtors who grow their three spheres aren’t guessing where business comes from. They’re intentional about showing up, staying visible, and nurturing relationships.
š” Start with the people who already know you.
š¤ Build trust with those who know of you.
šThen, make sure the people in your market start seeing your name everywhere.
š² Your content, conversations, and consistency are what move people from “kind of know you” to “can’t forget you.”
#RealTalkMedia #RealEstateMarketing #RealtorVisibility #TopOfMindBranding #ListingStrategy #GrowYourReach #RealtorTips #LocalExpert #RelationshipMarketing #RealEstateGrowth
š£ Jan Ryan uses her platform as one of Ramona’s leading Realtors and host of Discover Ramona to showcase the places that make this community truly one of a kind.
In Episode 49, Jan shares her visit to the Guy B. Woodward Museum, a hidden gem filled with local history. From an 1800s jail cell to a recreated blacksmith shop and old-time doctor’s office, this museum brings Ramona’s past to life.
If you haven’t stepped inside, you’re missing a big part of what makes Ramona so special.
š§ Podcast: @discover.ramona
šļø Hosts: @janryan9780 & @vallihomes
#DiscoverRamona #RealTalkMedia #GuyBWoodwardMuseum #RamonaCulture #JanRyanRealEstate #LocalHistoryMatters #ExploreRamona #HistoricLandmarks #CommunityStories #PreserveThePast
Jim McInerney uses Discover La Jolla to connect his audience to stories that inspire, stories that reflect the richness of life in La Jolla and beyond. āØ
In this episode, he chats with Concetta Antico, a rare Tetrachromat who discovered her gift for color as a child and has spent her life capturing it through art. Her story is a powerful reminder of what happens when natural talent meets purpose. šØ
Everyone has a unique lens. Your content should reflect how you see your community and why it matters.
š§ Show: @discover.lajolla
šļø Host: @jimmcinerney_realestate
š¤ Guest: @concettaantico
#DiscoverLaJolla #RealTalkMedia #ConcettaAntico #TetrachromatArtist #UniqueVision #RealtorBranding #CreativeVoices #LaJollaStories #SeeDifferently #ContentThatConnects
š You can’t guide clients if you can’t analyze deals.
In an upcoming episode of Revive & Reveal, Brian Daly and Cleve Shirley dive into one of the biggest problems agents face right now: letting sellers dictate unrealistic pricing. If you let this happen, be prepared for emotional fallout and frequent price reductions. š”
When you create content that shows you understand market value, clients respect your expertise rather than question it.
šļø Podcast: Revive & Reveal
š” Host: @briancdaly, Founder and CEO of @werevive_
š„ Guest: @cleveshirley
#ReviveAndReveal #RealTalkMedia #BrianDaly #CleveShirley #WeRevive #SmartPricing #AgentAdvice #ListingStrategy #RealEstateReality #ContentCreatesTrust
Sarah Ward breaks down a rental strategy most W2 earners haven’t heard of. On San Diego Market Movers, she explains how pairing short-term rentals with cost segregation can create front loaded depreciation and help reduce your taxable income today.
š” Use your content to connect the dots between real estate and real results. When you simplify complex strategies, you show sellers, buyers, and investors why working with you is worth it.
š„ Show: San Diego Market Movers
šļø Host: @vallihomes
⨠Guest: @sarahdoesrealestate
#RealTalkMedia #SanDiegoMarketMovers #ShortTermRentals #TaxStrategy #AirbnbInvesting #CostSegregation #RentalIncomeTips #RealEstateTaxPlanning #SarahWard #SmartRealtors
š Host Valli Lopez loves sharing stories of passionate local business owners, and Garrett Grant of GMG RV Rentals brings both expertise and heart to the table.
In this episode, Valli chats with Garrett, who turned his childhood love of motorhomes into a business that solves common problems with RV ownership like storage, maintenance, and underuse. His hands-on approach is what keeps clients coming back.
Highlighting service-based businesses like this gives your content local relevance—and offers your clients new ways to explore lifestyle-based living in and beyond East County.
š§ Show: @discovereastcounty
šļø Host: @vallihomes
⨠Guest: @garrettmgrant of @gmgrvrentals
#DiscoverEastCounty #RealTalkMedia #GMGRVRentals #EastCountyBusiness #RVRentals #SupportLocal #LocalExperts #RealtorTools #LifestyleConnections #ClientResources
Ever watched a client lose money after ignoring your advice? š
Coming soon on Revive & Reveal: Brian Daly sits down with Jan Ryan to unpack how emotion gets in the way of smart strategy and what top agents do to guide clients through it.
š„ Share the truth behind the transaction to become the agent people trust.
šļø Podcast: Revive & Reveal
š” Host: @briancdaly, Founder and CEO of @werevive_
š„ Guest: @janryan9780, Broker Owner at @ramonaremaxdirect
#ReviveAndReveal #RealTalkMedia #WeRevive #RealtorChallenges #ClientEmotions #RealTalkRealEstate #BuildWithContent #RealtorStorytelling #TrustThroughTransparency
What if the toughest market is your biggest edge? š
Sneak peek of brand-new Real Talk produced podcast Revive & Reveal. Stay tuned for the upcoming episode where Cleve Shirley goes deep on how shake-ups spark growth. Host Brian Daly guides the play: practical moves, AI momentum, and how to win when inventory shifts.
šļø Podcast: Revive & Reveal
š” Host: @briancdaly, Founder and CEO of @werevive_
š„ Guest: @cleveshirley
#ReviveAndReveal #RealTalkMedia #WeRevive #RealEstateTrends #RealtorMarketing #AIInRealEstate
š” Your value as a Realtor lives in the advice you share.
Jim McInerney offers a simple framework: invest in the rooms where you actually spend time: kitchen, primary, and outdoor living. Content like this answers questions your audience didn’t know they had.
ā
If your content teaches instead of just sells, you're already ahead.
#RealTalkMedia #RealTalkMediaProductions #RealtorContentTips #LuxuryListingAdvice #KitchenRenovation #RealtorStrategy #BuildTrustOnline #HomeDesignInsights #ModernRealtorTools
š As the voice of Discover Ramona, Jan Ryan brings timely conversations to the forefront, showcasing the leaders and projects that are redefining how Ramona grows.
In this episode, Jan and Valli Lopez speak with Brandon Powell, Acquisition Analyst at Woodcrest Real Estate Ventures, about a major shift in housing design. šļø Instead of outdated, oversized suburban builds, new development is focused on lifestyle-first living: smaller, smarter homes that reflect how people actually live today.
šļø The big box builds of 30 years ago are no longer the future. California is moving in a new direction, and it’s already here.
š§ Podcast: @discover.ramona
šļø Hosts: @janryan9780 & @vallihomes
⨠Guest: Brandon Powell, Acquisition Analyst at Woodcrest Real Estate Ventures
#DiscoverRamona #RealTalkMedia #HousingShift #JanRyanSellsHomes #SmartDevelopment #WoodcrestRealEstate #ModernHousingDesign #CaliforniaZoning #SmallHomeBigImpact #CommunityDrivenGrowth
Two weeks on the market isn’t failure, it’s normal.
On San Diego Market Movers, John Lieber reminds sellers that when listings are marketed well, good offers often come with time. But strong presentation and wide exposure still matter more than ever.
š” The right content strategy sets expectations, not just impressions. A well-informed seller is a confident one, and your marketing should guide them through the waiting, not just the listing.
š„ Show: San Diego Market Movers
šļø Host: @vallihomes
⨠Guest: John Lieber of @john_lieber_group
#RealTalkMedia #SanDiegoMarketMovers #ListingStrategy #SellerAdvice #JohnLieber #SmartMarketing #PatiencePays #MarketEducation #HomeSellingTips #RealEstateWisdom
The market changes. Rules change. Clients change. If you’re not learning, you’re falling behind. š
In Episode 37 of the Cashflow Podcast, Chris Catania shares with Jayson Yoss why lifelong learning is a non-negotiable for long-term success. The best in the industry stay curious, adapt quickly, and never stop sharpening their skills.
š” Learning isn’t something you finish, it’s something you build your career on.
š§ Podcast: @cashflow.podcast
šļø Host: @jaysunsd2000
š„ Guest: @thechriscatania
#CashflowPodcast #RealTalkMedia #MortgagePro #RealEstateGrowth #LifelongLearner #Top1PercentLender #RealtorDevelopment #KnowledgeIsPower #IndustryLeaders #MindsetMatters #CashflowWisdom
With Discover La Jolla, Jim McInerney builds more than a brand, he builds lasting relationships through content that honors local people and places. š§š
In episode 53, he speaks with Neil O’Connell of Mt. Soledad National Veterans Memorial. What began as a WWII-era nonprofit became a powerful landmark, honoring heroes from every generation. The memorial’s story is woven into La Jolla’s. šŗšø
Content rooted in meaning stands out. When you spotlight what your community stands for, you build something that lasts.
š§ Show: @discover.lajolla
šļø Host: @jimmcinerney_realestate
š¤ Guest: Neil O'Connell, Director of @mtsoledadveteransmemorial
#DiscoverLaJolla #RealTalkMedia #MtSoledadMemorial #VeteransHonored #RealTalkMedia #CommunityDriven #RealtorMarketing #HonorLocalHistory #LaJollaStories #LegacyContent #MeaningfulMedia
š Valli Lopez is passionate about highlighting local experts who are solving real problems, and in this episode, she brings an important topic to the table: affordability in today’s market.
Sylvia Rose of the BIA Sales & Marketing Council explains how builders are stepping in to support buyers through interest rate buy downs. These incentives don’t just sweeten the deal, they provide real, lasting financial impact over the life of a loan.
Understanding how new construction incentives work can give you a major edge when helping clients navigate affordability challenges in today’s market.
š§ Show: @discovereastcounty
šļø Host: @vallihomes
⨠Guest: @sylvia_baer_rose of the Sales & Marketing Council of the Building Industry Association (BIA) of San Diego
#DiscoverEastCounty #RealTalkMedia #NewConstructionTips #HomebuyerEducation #BIA #InterestRateBuydown #RealtorTools #AffordabilityMatters #RealEstateInsights #EastCountyHousing
Would you turn down a 40-deal-a-year agent if they didn’t fit your team culture? Louis Pisano has, and he explains why on Episode 44 of the Cashflow Podcast with Jayson Yoss. š¬
The Dean Aguilar Group values culture over commission. With the right systems and coaching, they take zero-deal agents and help them scale, as long as they fit the values of the team.
š” A strong culture isn’t optional, it’s essential. Protect it at all costs.
š§ Podcast: @cashflow.podcast
šļø Host: @jaysunsd2000
š„ Guest: @louis_pisano, Realtor at @deanaguilargroup
#CashflowPodcast #RealTalkMedia #RealEstateHiring #RealtorCulture #DeanAguilarGroup #TeamSuccess #TopProducerMindset #RealEstateSupport #AgentCoaching #BuildBetterTeams
š£ Jan Ryan has built her brand on more than sales, she’s built it on storytelling. Through Discover Ramona, she shows that homes sell better when the community shines too.
In this episode, Jan explains why local knowledge is essential when listing a home. Buyers want to know about schools, parks, trails, small businesses, and what day-to-day life feels like. That’s something only a local Realtor can authentically sell.
š” If you can’t sell the community, it’s hard to sell the home.
š§ Podcast: @discover.ramona
šļø Hosts: @janryan9780 & @vallihomes
#DiscoverRamona #RealTalkMedia #JanRyanRealEstate #LocalRealtorPower #CommunityFirst #RamonaCA #SellSmart #RamonaLife #ListWithLocal #HomeSellingTips
š„ Every great storyteller starts somewhere, and usually, it’s messy.
Mark Eidbo, our Production Manager, filmed his first video at 14. It got 12 views and got taken down for copyright, but it sparked a passion that’s grown into a career in professional content.
For Realtors, the lesson is simple: you don’t need perfection to start, just the willingness to try. Whether it’s a market update, listing tour, or local spotlight, your story matters.
Start small. Stay consistent. The magic is in the momentum! š„
#RealTalkMedia #RealtorMarketingTips #StartWhereYouAre #RealtorContent #VideoStrategy #AuthenticBranding #RealEstateStorytelling #RealtorGrowth #ContentMomentum #VisibilityMatters
In luxury real estate, patience is smart but hesitation can really cost you. On San Diego Market Movers, Marc Lotzof shares why high-end sellers often regret turning down strong early offers, especially when the market starts to slow and buyers have more options.
š” Listing content should educate, not just promote. Set your sellers up for success by sharing the realities of offer timing and the cost of indecision in today’s market.
š„ Show: San Diego Market Movers
šļø Host: @vallihomes
⨠Guest: @lotzofmarc of @lotzofgroup
#RealTalkMedia #SanDiegoMarketMovers #LuxuryListings #FirstOfferBestOffer #MarcLotzof #SellerAdvice #ListingStrategy #LuxuryMarket #HighEndRealEstate #SmartRealtors
šÆ The agents winning today aren’t just closing, they’re creating content that connects.
In this reel, Jim McInerney explains how he transformed a blank area into a luxury-level experience with a sauna, cold plunge, shower, and more. It’s a masterclass in how design vision and storytelling go hand-in-hand.
š„ Smart, intentional content like this earns trust and makes your expertise unforgettable. Are you showing what sets you apart?
#RealTalkMedia #RealTalkMediaProductions #RealEstateReels #LuxuryListingTips #JimMcInerney #RealtorMarketing #ColdPlungeClub #RealtorContentStrategy #RealtorBrandBuilding #RealEstateContent
š Through Discover Ramona, Jan Ryan brings powerful stories and vital knowledge to the community she serves. Whether it’s local businesses or legal updates, she’s keeping Ramona in the know.
In this episode, Jan and co-host Valli Lopez are joined by Tommy Perfect, CEO of Uplift Property Management, who breaks down what landlords must do now that the new security deposit law is active: include move-in photos, move-out photos, and photos of any repairs in order to legally deduct from a deposit.
Most landlords aren’t prepared, and that lack of awareness could cost them three times the deposit back. Get ahead now. š”
š§ Podcast: @discover.ramona
šļø Hosts: @janryan9780 & @vallihomes
⨠Guest: @thomasfperfect, CEO & Managing Broker of @upliftpropertiessd
#DiscoverRamona #RealTalkMedia #RentalLaws2025 #RamonaLandlords #UpliftPropertyMgmt #SmartInvesting #CommunityDrivenContent #KnowBeforeYouRent #PropertyTips
Commercial real estate isn't about instant wins, it’s about planting seeds and playing the long game. š± In Episode 43 of the Cashflow Podcast, guest Travis Carter, President of Carter and Co., shares with host Jayson Yoss what it takes to succeed in a space where deals take years and commissions come slow.
Patience, trust, and consistency are everything. If you’re focused on getting paid, people feel it. But if you’re focused on doing what’s right, they remember it.
š§ Podcast: @cashflow.podcast
šļø Host: @jaysunsd2000
š„ Guest: @travis__carter, President of @carterco.us
#RealTalkMedia #CashflowPodcast #CREMindset #PatienceInBusiness #ClientFirst #CommercialRealEstate #RealEstateTrust #LongGameSuccess #RelationshipSelling #RealEstateWins
Through Discover La Jolla, Jim McInerney uses content to reflect the community he serves, celebrating creators, culture, and craft. It's smart branding with lasting value. š”āØ
In this episode, Jim sits down with Alex Yanke of Westbourne Studio, a residential designer who blends old-world charm with modern California living. Think aged stone, time-worn wood, and materials that get better with age.
Great design tells a story. So should your content. Highlighting thoughtful creators builds trust, sparks engagement, and elevates your personal brand.
š§ Show: @discover.lajolla
šļø Host: @jimmcinerney_realestate
š¤ Guest: @alexyanke28, Founder & Principal Designer at @westbourne.studio
#DiscoverLaJolla #RealTalkMedia #InteriorDesignInspo #DesignMeetsFunction #OldWorldDesign #RealtorBranding #TimelessInteriors #SanDiegoDesign #StoryDrivenMarketing #LocalVoices
š„ A beautifully shot video with the wrong music? It disconnects.
Music isn’t just background noise, it’s emotional context. It sets the tone, builds momentum, and makes your content feel something. Whether you're sharing a listing video or a personal reel, the right soundtrack can make all the difference.
š” Don’t let poor audio choices ruin great storytelling. Start thinking about music as part of your strategy not an afterthought.
#RealTalkMedia #RealEstateMarketing #ContentCreationTips #RealtorBranding #VideoMarketing #SocialMediaStrategy #RealEstateReels #ContentThatConnects #ModernRealtor #RealtorTips #CreativeStrategy
Vacation rentals may boost returns, but they also reshape neighborhoods.
On San Diego Market Movers, Kurt Iuli-Kinsey explains how the shift from long-term to short-term housing in places like La Jolla is affecting school enrollment, housing access, and the soul of the community.
š” If you want your marketing to stand out, speak to what’s at stake. Addressing the ripple effects of market trends shows clients you’re thinking beyond the sale and toward lasting value.
š„ Show: San Diego Market Movers
šļø Host: @vallihomes
⨠Guest: @kurtiulikinsey
#RealTalkMedia #SanDiegoMarketMovers #VacationRentalImpact #LaJollaRealEstate #CommunityMatters #HousingCrisis #KurtIuliKinsey #RealEstateResponsibility #SchoolEnrollment #ShortTermRentals
šļø Host Valli Lopez loves sharing stories that highlight the heartbeat of East County, and this episode brings a unique perspective.
In Episode 13 of Discover East County, she sits down with Jeff R. Bloom of Fischer Auction & Appraisal, who walks us through the detailed process of liquidating business assets. Whether working with bankruptcy courts or retiring entrepreneurs, Jeff plays a pivotal role in turning final chapters into new opportunities.
š§ Show: @discovereastcounty
šļø Host: @vallihomes
⨠Guest: @bloomski3, President of @fischer.auction
#RealTalkMedia #DiscoverEastCounty #EastCountyBusiness #AssetManagement #AuctionExpert #RealtorTools #DistressedProperties #BusinessSupport #LocalConnections #FischerAuction
š£ Jan Ryan isn’t just closing deals, she’s educating her community. As Ramona’s top Realtor and host of Discover Ramona, she uses her platform to help people make better real estate decisions.
In this episode, Jan shares why overpricing a home in today’s market can backfire fast. Inventory has doubled, competition is fierce, and buyers are savvy. š” The key? Get your home market-ready and priced right the first time to preserve momentum and attract serious offers.
This is the kind of strategy that separates wishful thinking from winning results.
š§ Podcast: @discover.ramona
šļø Hosts: @janryan9780 & @vallihomes
#DiscoverRamona #RealTalkMedia #RamonaHomes #SellerAdvice #PricingStrategy #RealEstateWisdom #MarketInsights #RamonaRealtor #HomeSellingTips #ListItRight
Great hosts don’t just manage properties, they design experiences. šØ In Episode 42 of the Cashflow Podcast, Evan Rundle shares with Jayson Yoss how the difference between property management and co-hosting comes down to hospitality.
From the check-in process to the door handle feel, every touch point shapes the guest’s experience. POV video tours, easy access, and clean aesthetics turn good stays into great ones.
š” If you're in short-term rentals, guest experience is your brand. Treat every detail like a review depends on it because it does.
š§ Podcast: @cashflow.podcast
šļø Host: @jaysunsd2000
š„ Guest: @theevanrundle
#RealTalkMedia #CashflowPodcast #AirbnbHosting #HospitalityMatters #GuestExperience #STRInsights #AirbnbManagement #VacationRentalGrowth #PropertySuccess #RealEstateHospitality #CashflowMindset
Jim McInerney builds more than listings, he builds connection. Through Discover La Jolla, he creates content that elevates his brand by spotlighting the institutions that preserve La Jolla’s past and shape its future. šļøāØ
In episode 51, he speaks with Lauren Lockhart of the La Jolla Historical Society, a nonprofit with 60 years of roots and a legacy built by volunteers. From its beginnings as part of the Athenaeum to today’s professionally curated museum, it’s a story of cultural preservation. šļø
When you invest in content that reflects your community’s history, you build lasting credibility.
š§ Show: @discover.lajolla
šļø Host: @jimmcinerney_realestate
š¤ Guest: poppnlock3, Executive Director of @lajollahistory
#DiscoverLaJolla #RealTalkMedia #CommunityContent #LaJollaHistory #CulturalPreservation #RealtorBranding #LocalLegacy #HistoricLaJolla #MuseumLeadership #RealEstateMarketing
Rich Kushner doesn’t mince words: if you’re renting, you’re throwing money away. On this episode of San Diego Market Movers, he says if you're a primary resident and still renting, now is the time to buy. Interest deductions, property tax advantages, and long-term equity are all within reach.
š” The best real estate marketing doesn’t chase urgency, it creates clarity. Speak to the cost of inaction, and help your audience understand what they’re really giving up by staying on the sidelines.
š„ Show: San Diego Market Movers
šļø Host: @vallihomes
⨠Guest: @richkushnerrealtor
#RealTalkMedia #SanDiegoMarketMovers #RentVsBuy #StopRentingStartOwning #SmartHomeMoves #RichKushner #RealEstateEducation #TaxBenefits #HomeOwnershipJourney #ListingStrategy
What if your team could share in the returns, not just the workload? šø
On this episode of Revive & Reveal, Brian Daly shares a recent investment approach: instead of bringing in outside capital, his company took the JV position and shared the upside with their internal team. The result? Stronger ownership, more motivation, and a win-win for everyone involved. š”
š„ Show the strategy behind the sale, not just the result. That’s how you attract clients and collaborators.
šļø Podcast: Revive & Reveal
š” Host: @briancdaly, Founder and CEO of @werevive_
#ReviveAndReveal #RealTalkMedia #BrianDaly #WeRevive #JVStrategy #TeamBasedSuccess #RealtorLeadership #RealEstateWins #ContentThatConnects #EducateWithContent
šļø Host Valli Lopez loves sharing the stories of East County, but this time, she’s sharing her own.
In this episode, Valli steps into the guest chair and reflects on growing up in Lakeside, where neighbors felt like family and lifelong friendships were the norm. Her love for East County runs deep, and her story is a reminder of what makes this community truly special.
When you understand a community on this level, it becomes more than a market; it becomes your message. Stories like this build connection, trust, and long-term loyalty with your clients.
š§ Show: @discovereastcounty
šļø Host: @vallihomes
#DiscoverEastCounty #EastCountyRoots #CommunityConnection #LakesideLiving #RealtorWisdom #LocalKnowledge #RelationshipMarketing #RealEstateWithHeart #EastCountyRealEstate
š As the voice behind Discover Ramona, Jan Ryan leverages her real estate platform to bring attention to the big ideas and bold leaders shaping East County's future.
In this episode, she and co-host Valli Lopez sit down with County Supervisor Joel Anderson, who raises a powerful question: should Ramona, Lakeside, and Alpine unite as a city? š With 100,000+ residents combined, this bold move could give East County more control over its tax dollars and its future.
This is what it means to be involved, informed, and inspired.
š§ Podcast: @discover.ramona
šļø Hosts: @janryan9780 & @vallihomes
⨠Guest: @joelandersonca, Supervisor of @countyofsandiego
#DiscoverRamona #RealTalkMedia #RamonaLeadership #JoelAnderson #RamonaCA #EastCountyMatters #JanRyanRealtor #CivicPride #CommunityConversations #LocalPower
What’s your real estate business built on?
In episode 3 of Revive & Reveal, Brian Daly chats with Alex Vargas, who shares how two decades in real estate, especially in probate and trust sales, taught him one thing: lead with the heart. When your business values are rooted in service, the impact goes far beyond the transaction. ā¤ļø
Your story, your values, and your mission deserve to be seen. That’s the kind of content that clients remember.
šļø Podcast: Revive & Reveal
š” Host: @briancdaly, Founder and CEO of @werevive_
š„ Guest: @siralex00
#ReviveAndReveal #RealTalkMedia #AlexVargas #BrianDaly #WeRevive #HeartBasedBusiness #AuthenticRealtorBrand #ProbateExpert #RealEstateWithPurpose #BuildTrustThroughContent
Jim McInerney’s Discover La Jolla is a masterclass in brand building through storytelling. Every episode keeps him top of mind by celebrating the people preserving and improving this incredible community. šļø
In this episode, Bill Kellogg shares how the iconic La Jolla Beach & Tennis Club is undergoing major upgrades. From new cabanas to a new pizza oven, this coastal gem is preserving tradition while embracing the future. šļø
Realtors, if you're not telling the story of your community, you're missing the most powerful content you could create.
š§ Show: @discover.lajolla
šļø Host: @jimmcinerney_realestate
š¤ Guest: Bill Kellogg, President of @ljbtc
#DiscoverLaJolla #RealTalkMedia #CommunityMatters #LaJollaBeachAndTennis #CoastalHeritage #LocalLegacy #RealtorContent #HospitalityLeadership #TimelessPlaces #RealEstateMarketing
Did you know your IRA could help you grow wealth through real estate?
On this episode of San Diego Market Movers, Woody Henderson breaks down how this strategy allows you to grow wealth through appreciation, cash flow, and tax advantages that many investors overlook.
š” Strategic marketing speaks to what your buyers care about: outcomes. Show them how the right investment doesn’t just cost money; it builds wealth over time.
š„ Show: San Diego Market Movers
šļø Host: @vallihomes
⨠Guest: @woodyhenderson
#RealTalkMedia #SanDiegoMarketMovers #IRAInvesting #RealEstateReturns #SmartWealthMoves #RentalIncome #WoodyHenderson #RealEstateGrowth #InvestorEducation #TaxStrategy
Failure is part of the formula.
In this episode of Revive & Reveal, Brian Daly breaks down the 90:10 mindset—90% wins, 10% losses. And that 10%? It's where the real growth happens. If you're not putting yourself in a position to lose, you’re missing a lot of wins. šÆ
šļø Podcast: Revive & Reveal
š” Host: @briancdaly, Founder and CEO of @werevive_
š„ Use your platform to show how you think, not just what you do; that’s the real differentiator.
#ReviveAndReveal #RealTalkMedia #WeRevive #RealEstateGrowth #RealTalkNotHighlightReel #FailSmart #RealtorMarketing #RiskAndReward #BuildThroughContent
Leadership isn’t about being in the spotlight; it’s about who you shine it on.
š” In Episode 41 of the Cashflow Podcast, Afroditi Aguilar, COO of Dean Aguilar Group, tells Jayson Yoss what it takes to build a thriving real estate team. If you want a high-performing team, the focus has to shift from me to we.
Culture is built when leaders make others feel seen, valued, and empowered.
š§ Podcast: @cashflow.podcast
šļø Host: @jaysunsd2000
š„ Guest: @afroditiaguilar, COO of @deanaguilargroup
#RealTalkMedia #CashflowPodcast #LeadershipTips #TeamCultureMatters #RealtorLeadership #GrowthThroughPeople #RealEstateTeams #CultureWins #EmpowerYourTeam #LeadByExample #RealEstateSuccess
š„ Sneak peek from an upcoming episode of Revive & Reveal…
What if your daily work was already your way of giving back? š
Host Brian Daly sits down with Ettienne Pieterse to explore what it means to build a business that fuels impact by design. As real estate professionals, we often wait for the "right time" to give back. But when your mission is woven into your work, it becomes part of every transaction. š ļøš”
When your content reflect the values behind your business, people connect with your purpose more than your pitch.
šļø Podcast: Revive & Reveal
š” Host: @briancdaly, Founder and CEO of @werevive_
š„ Guest: @monsta11, Director of Acquisitions of WeRevive
#ReviveAndReveal #RealTalkMedia #WeRevive #BrianDaly #EttiennePieterse #PurposeDrivenBusiness #RealEstateWithImpact #RealtorContent #BrandWithMeaning #GiveBackThroughRealEstate
š Through Discover Ramona, Jan Ryan uses her voice as a top Realtor to elevate the people and passions that make this community one of a kind.
In this episode, Jan and co-host Valli Lopez talk with Julia Graham, owner of Strength Fitness Ramona. Julia shares how her studio empowers people to push past limits and redefine what strength feels like, no matter where they start.
Your platform as a Realtor is powerful. Use it to champion the businesses and leaders who shape your community, and you’ll build a brand rooted in purpose and connection.
š§ Podcast: @discover.ramona
šļø Hosts: @janryan9780 & @vallihomes
⨠Guest: Julia Graham, Owner of @strengthfitnessramona
#DiscoverRamona #RealTalkMedia #JanRyanRealtor #StrengthFitnessRamona #RamonaStrong #CommunityFirst #WellnessJourney #FitnessForAll #LocalLeaders #MindsetMatters
šļø Host Valli Lopez loves sharing stories that reflect the deeper purpose behind local businesses. Her platform shines a light on the people who aren’t just building a brand but serving the East County community every day.
In Episode 12, Valli talks with Jamie Leonhardi of Superior Abatement Services, a company that handles hazardous demolition, trauma cleanup, and environmental safety. Jamie’s passion lies in making homes and workplaces safer, one property at a time.
These are the partnerships that matter. When you’re connected with companies like this, you gain tools to protect your clients, close confidently, and respond to unexpected property concerns.
š§ Show: @discovereastcounty
šļø Host: @vallihomes
⨠Guest: @jcleonhardi, Director of Sales And Business Development at @superior_abatement_services
#DiscoverEastCounty #ValliLopez #SuperiorAbatement #RealtorValue #MoldRemoval #LeadAbatement #CommunitySafety #RealEstateTips #PropertyCare #EastCountyExperts
Jim McInerney’s Discover La Jolla podcast gives him an edge—by connecting his real estate brand with real conversations that matter. šļø He doesn’t just list homes; he highlights the people moving the market forward.
In this episode, mortgage pro Ed Woolery explains how creative financing options like bank statement loans can help self-employed buyers succeed where traditional loans fall short. ā
For Realtors, this is a reminder: Create content that answers real questions your clients are asking. That’s how you lead the market, not chase it.
š§ Show: @discover.lajolla
šļø Host: @jimmcinerney_realestate
š¤ Guest: @edwoolery1, VP of Mortgage Lending at @guaranteedrateaffinity
#DiscoverLaJolla #FlexibleFinancing #MortgageEducation #RealTalkMedia #SelfEmployedHomebuyers #BankStatementLoans #SmartRealEstate #RealtorMarketing #CommunityMatters #ClientFocused
Is now the right time to buy? For Monroe Herington, the better question is: does the deal make sense for you? On San Diego Market Movers, he shares why chasing timing is a distraction, and why focusing on your personal investment criteria is how real wins happen.
In your marketing, help buyers shift from fear to focus. The right content doesn’t just answer questions; it reframes them. That’s how you build confidence in any market.
š„ Show: San Diego Market Movers
šļø Host: @vallihomes
⨠Guest: @mista.monroe
#RealTalkMedia #SanDiegoMarketMovers #MarketMindset #RealEstateInvesting #BuyingSmart #RealEstateStrategy #MonroeHerington #ValueDrivenMarketing #InvestorFocus #DealFlow
š£ Jan Ryan, one of Ramona’s most experienced Realtors, uses Discover Ramona to deliver more than listings; she brings real, on-the-ground insight into the community she serves.
In this episode, Jan shares a big shift: inventory has more than doubled in just a month, giving buyers more options than they’ve had in over a year. Even more interesting? Most of the movement is within Ramona.
š More homes, more movement, and a strong local market. If you're thinking of buying or selling in Ramona, now is a great time to explore your options.
š§ Podcast: @discover.ramona
šļø Hosts: @janryan9780 & @vallihomes
#DiscoverRamona #RealTalkMedia #JanRyanRealtor #RamonaMarketUpdate #RamonaRealEstate #HousingTrends #CommunityLiving #BuyInRamona #InventoryUpdate #LocalMarketInsights
When estate planning gets ignored, real estate can get messy. On San Diego Market Movers, Brandon Brown shares how his book Aging with Dignity helps families avoid probate, sibling disputes, and emotional stress by having the right conversations before it’s too late.
š” The best marketing comes from being more than a marketer. When you position yourself as a trusted advisor, you don’t just sell, you serve. And that kind of value lasts beyond the transaction.
š„ Show: San Diego Market Movers
šļø Host: @vallihomeloans
⨠Guest: Brandon Brown of @baybrookrealty
#RealTalkMedia #SanDiegoMarketMovers #AgingWithDignity #RealtorAdvice #FamilyLegacy #EstateSupport #ProbateHelp #BrandonBrown #PurposeDrivenRealEstate #ClientTrust
šļø Host Valli Lopez loves sharing stories that reflect the heart of East County. By highlighting local businesses like Christian Brothers Emergency Building Services, she’s showing how success and community service can go hand in hand.
In this episode of Discover East County, she speaks with Gabe Matthews, whose company specializes in emergency restoration services across San Diego County. What sets them apart is their long-term view: scaling with purpose, creating jobs, and building systems that help people recover faster from life’s unexpected moments.
Sharing local stories like this not only expands your network, it positions you as someone who brings value well beyond the transaction.
š§ Show: @discovereastcounty
šļø Host: @vallihomes
⨠Guest: @gabematthews, CEO of @christianbrothers_sd
#DiscoverEastCounty #ValliLopez #ChristianBrothersEBS #RealtorNetwork #EmergencySupport #LocalLeadership #BusinessWithHeart #EastCountyLiving #RealtorTools #PurposeDrivenBusiness
With Discover La Jolla, Jim McInerney blends real estate with relationship-building. His podcast showcases the people who shape La Jolla’s character and reinforces his brand through storytelling that sticks. š”šļø
In this episode, Jim speaks with Concetta Antico, a tetrachromat who sees far beyond the visible spectrum. Scientifically confirmed, she’s the only woman known to fully express this condition through art. Her vision is literally superhuman. šļøš
Creating intentional content about your community builds trust, loyalty, and long-term visibility.
š§ Show: @discover.lajolla
šļø Host: @jimmcinerney_realestate
š¤ Guest: @concettaantico
#DiscoverLaJolla #RealTalkMedia #Tetrachromat #ColorVision #CommunityStorytelling #RealtorBranding #LaJollaArtists #ContentWithPurpose #ScienceAndArt #LocalLegends
š” A listing video that actually gets seen? That’s what List It Live delivers.
Realtors are under pressure to promote listings fast, look polished, and build a brand that lasts. List It Live does all three in just 30 minutes! You walk away with 4 custom videos: one to showcase the listing, another to highlight your expertise, and branded content designed to build trust with buyers and sellers.
ā±ļø The pros who win listings consistently aren’t waiting on content, they’re planning around it.
#RealTalkMedia #ListItLive #RealtorMarketing #RealEstateVideo #ListingTips #BrandBuilder #OpenHouseReady #ContentThatConverts #RealEstateMarketing #RealtorTools
Host Valli Lopez loves spotlighting people doing meaningful work in East County, and this episode is all about community-first care.
In Episode 10, Valli sits down with Ashley and Sarah, co-owners of Blissful Wellness & Aesthetics, to talk about why they’ve never advertised, and never needed to. Their business thrives on community, referrals, and treating every client like family. From fair pricing to individualized care, they’ve built a wellness brand centered on integrity and accessibility.
These are the kinds of businesses that enhance your network. Sharing their story, supporting their work, or simply knowing them adds real relational value to how you serve your clients.
š§ Show: @discovereastcounty
šļø Host: @vallihomes
⨠Guests: Ashley and Sarah, co-owners of @blissful.wellness.aesthetics
#DiscoverEastCounty #WellnessWithHeart #CommunityBusiness #RealtorInsights #LocalConnections #SupportSmallBusiness #IntegrityInBusiness #EastCountyLiving #ClientCareMatters
Not every idea deserves your energy. š” On Episode 39 of the Cashflow Podcast, Andrew Greer explains to Jayson Yoss why one of the biggest challenges in real estate is learning to say no, especially when the ideas are good, just not big enough.
Great leaders know when to say yes, and when to stay laser focused on bigger impact.
š§ Podcast: @cashflow.podcast
šļø Host: @jaysunsd2000
š„ Guest: @realtyentrepreneur
#CashflowPodcast #LeadershipInRealEstate #MillionDollarFocus #TeamStrategy #RealEstateGrowth #SayNoStrategically #HighImpactDecisions #SmartLeadership #RealEstateWins #CashflowTips
If you're 55+ and still living in a big home, you could be sitting on gold. š° On San Diego Market Movers, Zoraya De La Bastida calls it “gold dust”...equity that’s just waiting to be put to better use. Downsizing doesn’t mean losing out, it means cashing in on comfort, connection, and lifestyle.
š” Messaging matters, especially with 55+ clients. Focus your marketing on what they’ve earned: freedom, community, and comfort. That’s how you turn hesitancy into clarity.
š„ Show: San Diego Market Movers
šļø Host: @vallihomes
⨠Guest: @zorayahomes
#RealTalkMedia #SanDiegoMarketMovers #55PlusLiving #DownsizingTips #RetireWithEquity #ZorayaDeLaBastida #ActiveAdultCommunities #OceanHillsLiving #RanchoBernardoRealEstate #SeniorSellers
Jim McInerney knows that real estate success is built on relationships and Discover La Jolla is how he deepens them. By showcasing stories like Carl Blackburn’s, Jim creates authentic, community-first content that keeps him top of mind. š”
This week, Carl Blackburn shares how he got his start in jewelry at age 12, helping his father buy gold at swap meets. His journey from gritty beginnings to refined success is pure La Jolla resilience. šš„
This is the kind of content Realtors need to be making, real people, real stories, real value.
š§ Show: @discover.lajolla
šļø Host: @jimmcinerney_realestate
š¤ Guest: @carlblackburnjewelry
#DiscoverLaJolla #BlackburnJewelers #RealTalkMedia #FamilyBusiness #CommunityVoices #RealEstateMarketing #BrandWithPurpose #LocalStorytelling #LaJollaConnections #LegacyMatters
A great property manager doesn’t disappear after the contract is signed. On episode 38 of the Cashflow Podcast, Shannon Jay shares with Jayson Yoss why clear communication and post-appointment support are key to making clients feel secure. š
š” Strong systems and clear follow-through make clients feel supported long after the paperwork is signed. That’s how referrals are earned.
š§ Podcast: @cashflow.podcast
šļø Host: @jaysunsd2000
š„ Guest: @shannon.elizabeth.jay
#CashflowPodcast #RealEstateRelationships #AftercareMatters #ClientTrust #PropertyManagementTips #TransparentCommunication #ValueDrivenService #RealtorWisdom #RentalSupport #TrustWins
šØ Beware of Real Estate Title Fraud! šØ
On the latest episode of the Discover Ramona podcast, trusted local Realtor Jan Ryan shares two shocking cases of title fraud that happened in Ramona, where 2 different scammers tried to list properties they didn’t own.
š” Don’t let it happen to you. Jan urges all property owners to sign up for OwnerAlert@sdcounty.ca.gov, a free service from the County of San Diego that notifies you of any changes to your property records. It could save you from a major legal and financial headache.
š§ Podcast: @discover.ramona
šļø Hosts: @janryan9780 & @vallihomes
#DiscoverRamona #RealTalkMedia #RamonaRealtor #TitleFraud #PropertyProtection #StayInformed #CommunityFirst #HomeownershipTips #LocalLeadership #JanRyanSellsHomes
This Memorial Day, we hope you find a moment to unwind, recharge, and appreciate the time spent with those around you.
May your day be filled with warmth, reflection, and a sense of peace.
Happy Memorial Day from all of us at RTM.
#MemorialDay #WeRemember #Gratitude #FreedomAndSacrifice #RealtorsHonor #RealEstateWithHeart #InMemory #AmericanHeroes #ReflectionAndRespect #MemorialDay2025
Big things are coming with Revive & Reveal, our newest podcast featuring Brian Daly of WeRevive! Before he led one of SoCal’s top home rehab companies, he was terrified of the construction part of the process. But instead of letting fear stop him, he partnered with experienced pros and learned on the job. šØ
Always remember- creating content around your journey builds trust. Your growth story matters, and someone out there needs to hear it!
Don’t miss the launch of Revive & Reveal, coming soon! š§
šļø Podcast: Revive & Reveal
š” Host: @briancdaly, Founder and CEO of @werevive_
#ReviveAndReveal #RealTalkMedia #RealtorContent #FromFearToFlipping #HomeRehabSuccess #BrianDaly #WeRevive #RealEstateGrowth #ContentStrategy #AuthenticBranding
Jim McInerney turns everyday local moments into meaningful content. As a Realtor and La Jolla native, he uses stories like this one to stay connected with the community and share the pride of his hometown.
This reel captures La Jolla High’s baseball team putting in reps on a field with unbeatable views. Where else can you play a baseball game on a field with views like this?
Realtors who focus on community storytelling build brands people remember. Content like this creates lasting impact far beyond a listing.
#DiscoverLaJolla #LaJollaBaseball #OceanViewPractice #CommunityContent #RealtorMarketing #BrandBuilding #RealTalkMedia #CoastalCalifornia #LocalConnections #AuthenticStorytelling
Not all trusts are bulletproof, but having one in place puts your clients in a much better position. In this episode of San Diego Market Movers, Aris Anagnon discusses how estate planning intersects with real estate, and what agents can do now to help families later.
š” Proactive agents don’t just sell property, they help protect it. Starting estate conversations now can prevent delays, preserve equity, and make your future listings far more market-ready.
š„ Show: San Diego Market Movers
šļø Host: @vallihomes
⨠Guest: @arisanagnosexprealty
#RealTalkMedia #SanDiegoMarketMovers #ProbatePlanning #TrustAdvice #EstatePreparedness #SmartAgents #ListingInsights #ClientFirstRealEstate #LegacyStrategy #RealEstateWisdom
Host Valli Lopez loves using her platform to spotlight the creative businesses growing in East County. Not only does it elevate her brand, it nurtures relationships and community pride. šø
In Episode 9, Valli speaks with Blaine Butler, the founder of Momma Pots, a premium porcelain planter brand based in El Cajon. From colorful pots in every shape to hands-on planting parties, Blaine’s mission is about more than home decor; it’s about creating joy and connection through nature.
Leaning into partnerships with inspiring local businesses like this can help you build brand equity, stay top-of-mind, and show clients that you’re more than just a transaction.
š§ Show: @discovereastcounty
šļø Host: @vallihomes
⨠Guest: @blainembutler, Founder of @momma_pots
#DiscoverEastCounty #LocalLeaders #MommaPots #SanDiegoMakers #ValliLopez #RealtorTips #SupportLocal #EastCountyLiving #PorcelainPlanters #CommunityConnections
No shortcuts. No magic formula. š§ On this episode of the Cashflow Podcast, David Hussain tells Jayson Yoss the truth most people need to hear: wealth is built through ownership—either of a business or real estate. Period.
š” If you're serious about long-term success, start thinking like an owner—not just an earner.
š§ Podcast: @cashflow.podcast
šļø Host: @jaysunsd2000
š„ Guest: @listedbydavid
#CashflowPodcast #WealthBuildingTips #RealEstateWisdom #BusinessOwnerLife #RealtorTalk #SanDiegoRealEstate #ThinkLikeAnOwner #EquityMindset #PassiveIncomeStrategy #SuccessThroughOwnership
Realtor Jim McInerney knows that staying visible means staying valuable. Through Discover La Jolla, he consistently shares content that highlights community culture, tech, and talent, all while reinforcing his real estate brand. š”šļø
In episode 46, Jim talks with Jeff Stein of Drone Studios about the tech powering La Jolla’s third annual drone show. With faster, smarter, waterproof drones and tighter formations, the future of light shows is here. š”
For Realtors, telling relevant stories is what separates memorable brands from forgettable ones. Make your content count.
š§ Show: @discover.lajolla
šļø Host: @jimmcinerney_realestate
š¤ Guest: @caliverve, Creator of @dronestudiosinc
#DiscoverLaJolla #DroneLightShow #RealTalkMedia #CommunityDriven #RealtorMarketing #LaJollaVibes #TechAndTradition #LocalBusinessHighlight #SkyArt #IntentionalBranding
šø Not sure what to post next? This content picker is designed to help Realtors simplify strategy and spark inspiration.
By pausing the video at any moment, the content picker breaks through creative blocks with topic prompts and content format suggestions designed to make your marketing easier and more effective. Whether you’re educating, storytelling, or just keeping your brand visible, this tool helps you stay consistent without repeating yourself.
š
Plan with purpose. Post with confidence. Let your content work harder for you.
#RealTalkMedia #RealtorMarketingTools #ContentStrategy #RealEstateContentPlanner #RealtorBranding #RealEstateReels #ContentWithClarity #ModernMarketing #SocialMediaForAgents #StayVisible #BuildYourBrand
š” Jan Ryan, one of Ramona’s most respected Realtors, uses Discover Ramona to go beyond real estate and showcase the people, passions, and businesses that shape the town’s identity.
In this episode, Jan and Valli Lopez talk with Elaine Lyttleton, founder of Hatfield Creek Winery, whose big, bold red wines are crafted in her own signature style. Elaine shares how her personal taste has built a loyal following of wine lovers who enjoy the same bold flavors. š·
Showcasing what makes your town special helps you build meaningful relationships and long-term visibility in your market. Start with the stories that matter!
š§ Podcast: @discover.ramona
šļø Hosts: @janryan9780 & @vallihomes
š Guest: @elainelyttleton, Founder of @hatfieldcreekwinery
#DiscoverRamona #RealTalkMedia #RamonaWines #LocalWinery #JanRyanSellsHomes #HatfieldCreekWinery #BoldRedWine #CommunityDrivenMarketing #RealtorBranding #RamonaLife
Simplicity wins in real estate marketing. It’s not about doing everything, it’s about doing the right things consistently.
Polished content, authentic messaging, and regular visibility are what turn curious followers into loyal clients. š” And when you have a streamlined system behind you, creating standout marketing feels natural—not overwhelming.
If your brand feels scattered or reactive, it’s time to get strategic and simplify. The easier it is for you to show up, the easier it is for clients to trust you.
šø Work smarter, show up better.
#RealTalkMedia #RealtorMarketing #ContentSimplified #ModernAgent #RealEstateBranding #BuildTrustOnline #AuthenticMarketing #ContentThatWorks #TopAgentTips #ClientAttraction #SocialMediaForRealtors
Content that connects matters. šļø Top Realtor Jim McInerney makes content to shine a light on the people and places that define his hometown and strengthen his real estate brand in the process. š
In this reel, Jim shares a behind-the-scenes look at La Jolla High's varsity baseball clubhouse that was funded entirely by the community. š Supporting local athletes isn't just heartwarming; it's brand-building when you show up authentically.
If you're a Realtor, your community stories are your most powerful marketing tool. Start creating them!
#RealTalkMedia #CommunityDrivenContent #SupportLocal #LaJollaBaseball #VarsityPride #RealtorBranding #LocalHeroes #RealEstateMarketing #AthleteSupport
Buying smart is about more than just qualifying for a loan—it’s about truly understanding your financial reality. š”š¬ In episode 37 of the Cashflow Podcast, host Jayson Yoss chats with top 1% lender Chris Catania about why some buyers get burned by excitement and others lose by waiting too long.
š” The best opportunities go to those who prepare, stay grounded, and move decisively when the time is right.
š§ Podcast: @cashflow.podcast
šļø Host: @jaysunsd2000
š„ Guest: @thechriscatania, Branch Manager, Fairway Independent Mortgage
#CashflowPodcast #RealTalkMedia #RealEstateWisdom #TopLenderInsights #BuyerMistakes #InvestSmart #FinancialPreparedness #MarketMindset #AvoidOverleveraging #DecisionMakingSkills #RealEstateCoaching
š„ Valli Lopez knows that marketing isn’t about posting randomly—it’s about showing up with strategy and professionalism, day in and day out.
By recording consistently and keeping a steady presence across platforms, Valli creates lasting impressions that turn into real results: more listings, more buyers, and more loan opportunities.
Scheduled content days + high-quality posting = a business that grows even when you're not actively selling. It’s about staying visible, relatable, and top of mind—all the time. Build trust before the transaction even starts.
#RealtorMarketing #RealTalkMedia #ContentThatConverts #RealEstateSuccess #ProfessionalBranding #TopRealtorStrategies #ClientRelationshipBuilding #VisibilityMatters #ModernMarketing #RealEstateGrowth
Is now the right time to buy? On San Diego Market Movers, Monroe Herington explains why the better question is: is this the right deal for you? š” The best opportunities come to those who stay ready, not those who stay waiting.
š” In real estate, patience is smart—but hesitation can cost you. Great deals exist in every market if you know where to look and move when the numbers make sense.
š„ Show: San Diego Market Movers
šļø Host: @vallihomes
⨠Guest: @mista.monroe
#RealTalkMedia #SanDiegoMarketMovers #SmartInvesting #RealEstateMindset #OpportunityIsNow #DealHunters #MarketSavvy #RealEstateInvesting #InvestmentWisdom #RealTalkWithMonroe
If your feed is 100% real estate… don’t be surprised when people tune out.
The truth is, people don’t hire you just because you sell homes—they hire you because they feel connected to you. Your personality, your life, your energy—that’s what builds loyalty.
When you share more of who you are (even if it's just your morning coffee or your weekend hikes), you create familiarity. And familiarity is what leads to trust—and trust leads to clients. šÆ
Create content that connects before your audience is ready to transact.
#RealtorBranding #ContentStrategyForAgents #AuthenticMarketing #SocialMediaTips #KnowLikeTrust #RealtorLife #BuildYourBrand #ModernRealtor #ContentWithHeart #RelationshipMarketing
Valli Lopez loves using her platform to highlight people doing powerful things in East County. Stories like Rhina’s not only bring awareness to vital causes—they show how personal heartbreak can inspire purpose-driven action.
In this episode, Rhina L. Paredes-Greeson shares how she turned unimaginable loss into hope, founding the Eric Paredes Save a Life Foundation to offer free youth heart screenings that can truly save lives.
Realtors, being a local expert means more than knowing neighborhoods—it’s about knowing the people making a difference. Let this story inspire new ways to show up for your community.
šļø Show: @discovereastcounty
š” Host: @vallihomes
š« Guest: @rhinerz, Founder of @epsavealife
#DiscoverEastCounty #EPSaveALife #HeartScreeningMatters #RealtorsForGood #CommunityDrivenBusiness #LocalLeadership #EastCountyRealEstate #PurposefulBranding #SaveALifeFoundation #MakeImpactLocal
Your listings deserve more than a one-and-done post. With List Kit by Real Talk Media, you get a full content package for every property—New Listing, In Escrow, and Just Sold—delivered in just 1 business day.
These aren’t cookie-cutter templates. They’re custom-designed slideshows and captions that elevate your brand, attract buyers, and keep your audience engaged throughout the transaction.
š² We handle Instagram posting and provide the source files so you can share seamlessly across platforms.
Consistency in your marketing isn’t just nice to have—it’s how you build authority in a competitive market.
#RealTalkMedia #ListKit #DoneForYouMarketing #RealEstateBranding #RealtorContent #JustListed #InEscrow #JustSold #MarketingStrategy #RealtorSuccess
š¬ What looks like a simple podcast? It’s a full-blown content strategy in action.
From studio prep to guest conversations, every detail behind the Cashflow Podcast is built with purpose—to create valuable content that builds relationships over time.
For Realtors, stepping into media is one of the smartest ways to build long-term trust. Because when you show up with value consistently, your audience starts to think of you first—before they need you.
š„ The setup matters. The story matters more.
#RealTalkMedia #RealtorBranding #PodcastMarketing #CashflowPodcast #BehindTheScenesContent #RealtorInfluence #ContentCreationTips #AuthenticBranding #RealtorVisibility #ModernMarketing #RealEstateSuccess
š£ As one of Ramona’s leading real estate pros, Jan Ryan uses Discover Ramona to connect her audience with the stories—and strategies—that make this market unique.
In this episode, Jan brings some optimism to the table: more homes are hitting the market, price drops are happening, and Ramona's charm remains unmatched. Her top tip? Don’t be afraid to write that offer. The worst answer is “no,” but the best could be your client’s next home.
This is your chance to lead with knowledge, guide with empathy, and build trust through media that informs and inspires.
š§ Podcast: @discover.ramona
šļø Hosts: @janryan9780 & @vallihomes
#DiscoverRamona #RealTalkMedia #RealEstateExpertise #RamonaMarket #BuyerTips2025 #JanRyanSellsHomes #HousingInventory #RamonaLiving #LocalRealtor #MarketInsights
š¢ Great listings don’t sell themselves. As Bryan Devore shares, it’s not enough to post a property and wait—strategic marketing is what drives results.
From targeted online ads to database outreach and traditional print, successful agents know that exposure equals opportunity. The more eyes on a property, the more competition—and ultimately, the higher the sale price.
Real estate isn’t about chance. It’s about being intentional, proactive, and visible everywhere your buyers are looking.
#RealEstateMarketing #RealtorStrategy #TopRealtorTips #BryanDevore #SellSmart #ListingSuccess #DigitalMarketingForRealtors #ClientFocused #HomeSellingStrategy #RealtorInsight
Berkshire Hathaway HomeServices California Properties | DRE 01397835 | A portion from each home sale benefits our ⨠Homes for Hope ProgramāØ
š„ In today’s market, your content is your credibility. It's how clients get to know you before they ever reach out. But impactful content takes more than just a camera—it takes intention, environment, and execution.
That’s why the right studio matters. With 7 customizable sets and pro-grade equipment, Real Talk Media’s studio space gives Realtors the flexibility to bring any vision to life—from market updates to lifestyle segments.
If you’ve been thinking about creating content that reflects the caliber of your service, this is the space designed with you in mind.
#RealTalkMedia #RealtorMarketing #ContentThatConverts #StudioForRealtors #ListingVideos #RealEstateContent #BuildYourBrand #ModernRealtor #TopOfMindMarketing #RealEstateStrategy
When the market shifts, the pros get back to the basics. š¼ In episode 36 of the Cashflow Podcast, host Jayson Yoss talks with real estate investor Ashlee Chapman, who shares a blunt truth: last year was tough, and many agents froze. But success? It’s still there for those who grind the basics.
ā
Thousands of cold calls.
ā
Relentless follow-up.
ā
Face-to-face connection.
In slower seasons, you double down on the fundamentals. š” Discipline and volume beat perfection every time.
š§ Podcast: @cashflow.podcast
šļø Host: @jaysunsd2000
š„ Guest: @theashleegram
#CashflowPodcast #RealTalkMedia #RealtorMindset #RealEstateHustle #CoachingTips #GetBackToBasics #DoorKnocking #ColdCallingRealEstate #RealEstateAdvice #RealtorMotivation #SphereOfInfluence
You can have stunning photos, creative content, and killer marketing—but if the price isn’t right, the listing won’t land. Sandi Crosby shares why pricing is the most important step in the process and breaks down the 3 tiers every price point falls into.
š” Strategic pricing isn’t about settling—it’s about setting your listing up to win. When you align value with market behavior, marketing can do what it’s meant to do: create urgency and traction.
š„ Show: San Diego Market Movers
šļø Host: @vallihomes
⨠Guest: @sandi.crosby
#RealTalkMedia #SanDiegoMarketMovers #PriceToSell #ListingSuccess #MarketMomentum #RealEstateTips #PricingStrategy #SandiCrosby #SellerEducation #RealtorWisdom
Realtors who invest in community storytelling build relationships that outlast transactions. š” Jim McInerney knows this well—and that’s why Discover La Jolla works.
In episode 45, Jim speaks with Koa Scott, who shares how stepping away from the game as a player led him to an unexpected, fulfilling role as varsity pitching coach. That full-circle moment? It’s what community is all about. šā¾ļø
Use your platform to showcase your market’s heart. It’s the ultimate brand strategy.
š§ Show: @discover.lajolla
šļø Host: @jimmcinerney_realestate
š¤ Guest: Koa Scott, La Jolla High School's Varsity Baseball Team Pitching Coach
#DiscoverLaJolla #RealTalkMedia #CommunityFirst #LaJollaBaseball #CoachLife #RealtorBranding #LocalVoices #HomegrownLeadership #TopOfMindMarketing #RealEstateContent
š Get inspired by the highlights from one of the most thoughtfully executed events of the season.
Great real estate brands like WeRevive aren’t just showing homes—they’re creating experiences that people want to talk about.
Their Pine Needles House Party was a perfect example of how to turn a listing into a lifestyle moment. From atmosphere to aesthetic, every detail added to the story being told—and that’s what today’s audience connects with.
If your next event isn’t giving people something to remember and something to share, it’s a missed opportunity.
#PineNeedlesHouseParty #WeRevive #RealTalkMedia #RealEstateBranding #EventMarketing #LifestyleRealEstate #ClientExperience #BrandStorytelling #RealtorStrategy #HighImpactMarketing #ExperientialRealEstate
Most agents are stuck in a cycle of lookalike content—posting the same thing, hoping for different results.
In this reel, Jim McInerney unpacks how he used his podcast, Discover La Jolla, to shift from blending in to becoming a recognizable figure across his market. Clients think he’s on TV or billboards… because that’s how effective his media presence has become. When your content reflects who you are and the community you serve, you stop competing—you start owning space in people’s minds. šÆ
#RealTalkMedia #DiscoverLaJolla #RealtorBranding #LuxuryRealEstate #TopOfMindMarketing #ContentThatConnects #RealEstateStrategy #LaJollaRealtor #RealtorGrowth #UniqueMarketing #RealEstateVisibility
š” As one of Ramona’s top Realtors, Jan Ryan isn’t just closing deals—she’s using Discover Ramona to spotlight the market, the community, and the people who call it home. šļø
In this episode, Jan shares her professional insights: there are only 59 homes currently for sale in Ramona, and demand is high. She’s working with buyers searching for unique properties—4 flat acres up to $1.5M, or a West End gem under $900K.
Realtors who lead with value earn more trust. Share your buyer needs, market updates, and community knowledge through content that keeps your name top of mind.
š§ Podcast: @discover.ramona
šļø Hosts: @janryan9780 & @vallihomes
#DiscoverRamona #RealTalkMedia #RamonaRealtor #HotMarket #SellerOpportunity #RamonaRealEstate #LowInventory #RamonaLiving #CommunityDriven #TopAgent
šļø Host Valli Lopez is passionate about spotlighting the local vendors, service providers, and small businesses that make East County thrive.
From her favorite donut shop to reliable garage door installers and solar experts, Valli shares why she goes the extra mile to connect clients with people she trusts—because supporting local isn’t just good for the community, it’s good for business.
In this episode, she breaks down how building local connections can help you stand out, offer real value, and create the kind of lasting impact clients remember.
š§ Show: @discovereastcounty
šļø Host: @vallihomes
#DiscoverEastCounty #RealTalkMedia #RealtorMarketing #ReferralNetwork #LocalConnections #EastCountyLiving #RealEstateValue #CommunityDriven
If everyone has the same data, what sets you apart? On episode 35 of the Cashflow Podcast, Jayson Yoss chats with real estate pro Rebecca Sekulich about how she’s closing more flips by offering something most clients can’t find—private exclusives through her Compass network.
True value isn’t just about market knowledge—it’s about giving clients access to opportunities they didn’t know existed. Be the source they can’t Google. āØ
š§ Podcast: @cashflow.podcast
šļø Host: @jaysunsd2000
š„ Guest: @houseofsekulich
#CashflowPodcast #RealTalkMedia #OffMarketDeals #PrivateMLS #RealEstateSuccess #FlipLife #ExpertAccess
ā±ļø Done-for-you listing content—delivered in 1 business day.
In a fast-moving market, consistent and polished content isn't a luxury—it’s a strategy. With List Kit, all it takes is one simple form, and we deliver:
⨠3 custom, branded posts (New Listing, In Escrow, Just Sold)
šļø Professionally designed slideshow visuals
š² Instagram posting + source files for easy cross-platform sharing
Marketing every stage of your listing journey keeps your audience engaged and your brand top-of-mind. The easier it is to stay consistent, the more room you have to focus on what matters most—your clients.
#RealTalkMedia #ListKit #JustListed #Escrow #JustSold #RealEstateMarketing #RealtorBranding #EffortlessMarketing #RealEstateSuccess #ContentThatConverts
Selling in December isn’t easy—but with the right content strategy, Monroe Herington made it happen. A custom invite, elevated event, and buzz-worthy execution brought the buyer straight to 3470 Bayside Walk.
š” In a tough market, exposure isn’t enough. Listings need a story that resonates and a strategy that engages. When your marketing creates an experience—not just a showing—you attract the right buyer, even in the slowest season.
š„ Show: San Diego Market Movers
šļø Host: @vallihomes
⨠Guest: @mista.monroe
#RealTalkMedia #SanDiegoMarketMovers #MarketingThatWorks #ContentThatSells #ListingWins #LuxuryHomes #DecemberSale #EventMarketing #RealEstateSuccess
šļø Content isn’t just about visibility—it’s about creating value for everyone involved.
Take Valli Lopez, for example. By featuring a local business owner on her Discover East County podcast, she didn’t just spotlight someone in her community—she sparked real results.
Both Valli and her guest gained new clients from that single interview. š„
That’s the power of purpose-driven content. When you consistently show up with intention, you build trust, amplify local voices, and stay top of mind.
Content done right doesn’t just grow your brand—it grows your network, your impact, and your business. š
#RealTalkMedia #RealtorMarketing #LoanOfficerBranding #LocalBusinessSpotlight #RelationshipMarketing #RealEstateGrowth #PodcastMarketing #CommunityFirstContent #TopOfMindStrategy #ContentWithPurpose
“It’s not just a baseball game—it’s an experience.” Melissa Tucci knows what it means to be part of something bigger. As the official Realtor of the San Diego Padres, she’s built a brand that resonates far beyond real estate.
Being aligned with a beloved local institution gives her unmatched credibility, visibility, and community connection—all things that set her apart in a competitive market. ā¾ļø
#RealTalkMedia #PadresRealtor #SanDiegoRealEstate #RealtorBranding #TopRealtorTips #RealEstateMarketing #ContentThatConnects #LocalExpert #RealEstateVisibility
Jim McInerney is doing more than selling homes—he’s using media to build a brand rooted in local connection. šļø
Through his Discover La Jolla podcast, Jim shines a spotlight on the people, culture, and creativity that define the community he serves. By telling authentic local stories, he’s staying top of mind with both current and future clients.
In episode 43, artist Erika Givens shares how her love for La Jolla inspired a life-changing move—from a big studio space to a more joyful lifestyle. Now, she’s dreaming of building a new creative space right in the Shores. šØš
By leading with storytelling and community, Jim is growing a real estate brand that resonates far beyond listings.
š§ Show: @discover.lajolla
šļø Host: @jimmcinerney_realestate
⨠Guest: @erikagivens_art
#DiscoverLaJolla #RealTalkMedia #LaJollaArts #CreativeSpaces #LocalArtists #RealtorMarketing #BrandWithHeart #LaJollaCulture #RealEstateContent #PodcastMarketing
š” As one of Ramona’s top Realtors, Jan Ryan knows real estate is about more than homes—it’s about community. That’s why she created the Discover Ramona podcast. šļø
In this episode, Jan shares how a simple yard sale sparked a 100-home event that’s thrived for over 30 years! From printed maps to Girl Scout partnerships, it’s become a tradition people travel for.
Want to amplify your community impact? Turn your story into media that matters. š„
š§ Podcast: @discover.ramona
šļø Hosts: @janryan9780 & @vallihomes
#DiscoverRamona #RealTalkMedia #CommunitySpotlight #RamonaEvents #YardSaleTradition #LocalLegacy #TurningPointeDance #RamonaStrong #SupportLocal #SanDiegoCountryEstates
Most homeowners move every 10 years. Will they still remember you when it’s time? š¤
š Staying top of mind isn’t about sales—it’s about showing up. Community-driven content positions you as the local expert. When they think of the neighborhood, they’ll think of you.
Turn local interest into listings. šÆ
#RealTalkMedia #CommunityFirstMarketing #RealtorBranding #RealEstateTips #LeadGenerationForRealtors #LaJollaLiving #TopAgentStrategies #StayRelevant #LocalExpert #RealtorGrowth
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